Have you ever searched your brand’s name and tried to work out why your website isn’t showing up on search engines? Picture this – you launch a website, list all of your products / services and wait in suspense for your first sign of traffic ; all for you to type your businesses name into a search engine to find no results. If you can relate to this, you’re not alone and many businesses face this issue when starting out. Luckily, reasons for this happening are clear and can be easily rectified.
Your Website Needs Indexing
The first possible reason why your website isn’t showing up is because it’s yet to be indexed. Search engines crawl the web, searching for links and adding new pages
to their index. New sites can find that it takes a little while for search engines to complete this activity, but once you’re indexed, you are forever reachable.
To check, type site:thenyourdomain.co.uk into google and if no results appear, you’re not yet online. If this is the case, submit your sitemap into Google’s Search Console and request an indexing of important pages.
You Are Too New
Another possible reason why you could be getting no results for your site is because it’s simply too new. After indexing, a brand new domain still has no history or backlinks, so it might take a while to start ranking. A new flow of regular, interesting content could change this and be the catalyst to gaining some new traffic, allowing your website to show up.
Keywords Issue
Also, it could be very possible that your site is fully online, but as a result of using highly competitive keywords, is getting outdone and lost. Huge companies bid for effective keywords (so their websites come up first) and years of doing this has completely dominated the space.
Highly competitive, short keywords are usually too saturated and if you are currently using them, it could definitely be why your website isn’t showing up. Good practices to minimise the chances of this happening are focusing on long-tail or local keywords, optimising your Google Business Profile and using UK-based keywords.
SEMrush, Ahrefs and Google Keyword Planner are all competent tools and can provide good keyword research to show why your website isn’t showing up.
On-page SEO
Even if Google can see your site fine, poor SEO optimisation can stop it ranking. Here are some common on-page SEO issues which could be why your website isn’t showing up: Missing title tags, No clear headings, Overusing images, Thin content.
Add unique, keyword-inspired title tags and use headings effectively when structuring content. Also, write organic, in-depth service pages and optimise any images.
Final Thoughts
If, like what we went through in today’s blog, your website isn’t showing up on search engines, don’t panic. It’s most likely one of the reasons above. Do some research surrounding SEO and, for UK businesses, use local optimisation as it can be very effective.
Universal SEO – Contact Us:
If you need specialist SEO Marketers for your company, then get in contact with us today. Visit our contact us page by clicking here!
Or if you would like to get in direct contact with our team, you can email through at sales@univeral-group.co.uk . Or call us on 01206 588 000
We look forward to hearing from you!