Whatever your business’ scale and purpose is online, backlinks are essential for ranking higher on search engines. Throughout this blog, we will discuss what backlinks are and how they relate to SEO.
What are Backlinks?
Backlinks are links from one website to another. If another site links to yours, it acts as a vote of confidence for your content, saying to search engines that your site is alright.
Why Backlinks Matter in SEO
Backlinks have been considered a factor in Google’s algorithm for decades. Whilst many elements determine a site’s position in SEO, backlinks signal trust to search engines. If the backlink is from a reputable site, a search engine would take it as an endorsement and definitely improve your rankings.
Backlinks can also act as a stream of traffic, engaged viewers of sites can click a link and be transported to yours, giving you a free pool of consumers.
Not All Backlinks are Equal
Not all links carry the same weight, low-quality backlinks can negatively affect your site rather than help it. A good backlink is made up of a few strengths:
- It has to be relevant
- From an established site
- The clickable text should be descriptive and not just “Click here”
- Links in the body are more valuable than those in headers / footers
Backlinks that should be avoided include:
- Links from spammy / irrelevant sites
- Link farms
- Purchased backlinks
How to Earn High-Quality Backlinks
The best way to earn high quality backlinks is to create content that people would want to naturally reference on their site. Content like guides, research and tools has a chance of being referenced on someone else’s site, offering great organic backlinks.
Also, a smart way of getting organic backlinks is by finding broken links on other sites and suggesting they use your content instead. Use a tool like Broken Link Checker to find outdated / dead links, so you can then reach out.
Using various SEO tools, track who’s linking you, check if you have any toxic backlinks and identify your top-performing content to replicate it. This insight will help your strategy and to protect your site from penalties.
Final Thoughts
All in all, if you want your website to rank effectively on search engines, you have to have meaningful backlinks. To succeed, focus on making valuable content and help people with broken links.
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